JUST EAT | OFFER FINDER

Overview:

Lunar developed “Just Eat | Offer Finder,” a promotional web platform designed to encourage Just Eat restaurant partners to invest in advertising and promotional campaigns on the Just Eat platform. The tool demonstrates the value of these campaigns through interactive content and real-time examples, helping partners understand how offers can boost visibility and sales.

Objectives:

The main objective was to educate and inspire Just Eat’s restaurant partners to participate in paid promotional opportunities by showing how different campaign types work and the impact they can have. The platform also aimed to simplify internal campaign management, giving Just Eat’s marketing team complete control over content and analytics.

Implementation:

The platform was built with a NuxtJS frontend for fast performance and a custom CMS built in Apache Filament, tailored to manage campaign data, visuals, and partner-facing content. Custom session tracking and a reporting dashboard were integrated to capture engagement metrics and campaign performance insights. To enhance visual storytelling, animated SVG graphics powered by GSAP were incorporated, adding motion and clarity to promotional examples while reinforcing brand energy and appeal.

Results:

The Offer Finder has become a central tool in Just Eat’s partner engagement strategy, effectively demonstrating the ROI of advertising on the platform. It increased partner interest and participation in promotional campaigns while providing Just Eat with valuable insights into partner engagement and content performance. The blend of data-driven content, animation, and seamless UX strengthened Just Eat’s relationship with its restaurant partners and elevated the brand’s digital communications.

Try the tool here: https://offer-finder.just-eat.co.uk/