Case Study: Find Your Jameson Match

Overview: Lunar developed “Find Your Jameson Match,” an interactive web application aimed at helping users discover the perfect whiskey from their extensive range. This initiative sought to personalize the user experience and deepen customer engagement.

Objectives: The primary objective was to educate and guide consumers in selecting a whiskey that best suits their taste preferences, enhancing the connection between the brand and its audience.

Implementation: The application uses a series of engaging questions about the user’s taste preferences and lifestyle. Based on the responses, it recommends a Jameson product tailored to one of 4 profiles: Newfound Explorer, Bold Adventurer, True Original, Whiskey Connoisseur. The design is user-friendly, with visually appealing graphics and a smooth, interactive interface.

Results: “Find Your Jameson Match” successfully increased user interaction and brand awareness. It offered a personalized journey, making the whiskey selection process more accessible and enjoyable. The initiative helped Jameson connect with a broader audience, fostering brand loyalty and customer satisfaction.

 

Here you can find a link to the application: https://findyourjamesonmatch.jamesonwhiskey.com/

LunarLogoWhiteHorizontal

Lunar Creative/Technology Ltd.

4 Castle St

Dublin 2

Jameson | Circle of Taste

 

Pernod Ricard commissioned Lunar to find a way to better display the Jameson Whiskey Portfolio.

Objectives: The primary goal was to present Jameson’s products in an engaging and modern format, highlighting the unique characteristics of each whiskey in their portfolio. The use of advanced web technologies aimed to enhance brand storytelling and improve user interaction.

Implementation: “Circle of Taste” leverages NuxtJS for seamless navigation and performance. GSAP animations provide smooth transitions between sections, enhancing the storytelling aspect. This dynamic approach allows users to explore the details of each whiskey variety, from tasting notes to historical background, in an engaging and interactive manner.

Results: The innovative use of GSAP animations successfully differentiated “Circle of Taste” from traditional product showcases, reinforcing Jameson’s premium brand image and engaging a tech-savvy audience. The application received positive feedback for its immersive experience and artistic presentation, effectively supporting Jameson’s marketing and branding efforts.

 

Here you can find a link to the application: https://circleoftaste.jamesonwhiskey.com/

Four Star Pizza Progressive Web App

We have been working with Four Star Pizza for over 3 years and one of the issues we have tried to solve is the one of creating a connection between the fourstarpizza.ie/co.uk website, used for general information and marketing campaigns, and the ordering engine which is hosted on a different platform.

The challenge has been creating one coherent journey for the user where we could, say, offer a voucher or a discount code in the fourstarpizza.ie website that the user can then consume in the ordering engine without having to copy/paste codes from one site to another.

The solution

Building a Progressive Web App (PWA: a website that can also be saved to the user’s  home screen and looks and behaves as if it was a regular app) we managed to create that coherent journey.

The PWA replicates the main fourstarpizza.ie website functionalities, has promotional content in the front page, a store & menus functionality section, a section dedicated to contacts forms and a web ordering section that contains a view of the four star pizza ordering engine.

What the PWA also does is to create a unique identifier for each user when the app is installed, and through this identifier the Four Star Marketing team can then send promotional messages to each user distinctively using the push notification service.

Messages can contain offer codes that can be stored within the app and then consumed within the web ordering section, once the user reaches the checkout page.

The Results

When we launched the PWA at the beginning of December the results were immediately promising. Particularly useful was the lack of friction the user experienced in installing the app meant that the daily active users raised quite quickly.

We ran a survey a few weeks after the launch and some feedback indicated that although the PWA was very easy to install/use some users felt that having the usual app experience, downloading it from one of the stores, would have inspired more trust.

To answer that request, using the same codebase of the PWA and a software called Cordova, which allows the development of cross-platform apps from web based languages, HTML, Javascript CSS, we converted the app into a proper store app and distributed it onto the iOS and Android stores.

Try the PWA here, or get the store app for iOS from this link and for Android from this link.

Conclusions

PWA’s are a great way to create an app experience without having to develop a store app using native code.

The time and costs required to develop a PWA are significantly lower than developing a traditional app, making PWA the perfect technology to implement solutions for mobile devices quickly and efficiently.

This approach can be used as a way to test an app concept before deciding to invest into the development of a traditional app, or you can just fully invest into a PWA and forget about native apps.If you want to know more about PWA’s or you have an app idea that you may want to explore get in touch.