JUST EAT | OFFER FINDER
Overview:
Lunar developed “Just Eat | Offer Finder,” a promotional web platform designed to encourage Just Eat restaurant partners to invest in advertising and promotional campaigns on the Just Eat platform. The tool demonstrates the value of these campaigns through interactive content and real-time examples, helping partners understand how offers can boost visibility and sales.
Objectives:
The main objective was to educate and inspire Just Eat’s restaurant partners to participate in paid promotional opportunities by showing how different campaign types work and the impact they can have. The platform also aimed to simplify internal campaign management, giving Just Eat’s marketing team complete control over content and analytics.
Implementation:
The platform was built with a NuxtJS frontend for fast performance and a custom CMS built in Apache Filament, tailored to manage campaign data, visuals, and partner-facing content. Custom session tracking and a reporting dashboard were integrated to capture engagement metrics and campaign performance insights. To enhance visual storytelling, animated SVG graphics powered by GSAP were incorporated, adding motion and clarity to promotional examples while reinforcing brand energy and appeal.
Results:
The Offer Finder has become a central tool in Just Eat’s partner engagement strategy, effectively demonstrating the ROI of advertising on the platform. It increased partner interest and participation in promotional campaigns while providing Just Eat with valuable insights into partner engagement and content performance. The blend of data-driven content, animation, and seamless UX strengthened Just Eat’s relationship with its restaurant partners and elevated the brand’s digital communications.
Try the tool here: https://offer-finder.just-eat.co.uk/
AIB | GOING GREEN
AIB commissioned Lunar to develop a sustainability assessment.
Through a series of question users can assess their level of sustainability awareness and get suggestions on how to improve it.
The tool also provides the capability to download those suggestions in a printable format.
The tool was developed by Lunar using NuxtJS– a modern, progressive JavaScript framework.
Try the tool here: https://www.going-green-aib.ie/
Case Study: Find Your Jameson Match
Overview: Lunar developed “Find Your Jameson Match,” an interactive web application aimed at helping users discover the perfect whiskey from their extensive range. This initiative sought to personalize the user experience and deepen customer engagement.
Objectives: The primary objective was to educate and guide consumers in selecting a whiskey that best suits their taste preferences, enhancing the connection between the brand and its audience.
Implementation: The application uses a series of engaging questions about the user’s taste preferences and lifestyle. Based on the responses, it recommends a Jameson product tailored to one of 4 profiles: Newfound Explorer, Bold Adventurer, True Original, Whiskey Connoisseur. The design is user-friendly, with visually appealing graphics and a smooth, interactive interface.
Results: “Find Your Jameson Match” successfully increased user interaction and brand awareness. It offered a personalized journey, making the whiskey selection process more accessible and enjoyable. The initiative helped Jameson connect with a broader audience, fostering brand loyalty and customer satisfaction.
Here you can find a link to the application: https://findyourjamesonmatch.jamesonwhiskey.com/
Jameson | Circle of Taste
Pernod Ricard commissioned Lunar to find a way to better display the Jameson Whiskey Portfolio.
Objectives: The primary goal was to present Jameson’s products in an engaging and modern format, highlighting the unique characteristics of each whiskey in their portfolio. The use of advanced web technologies aimed to enhance brand storytelling and improve user interaction.
Implementation: “Circle of Taste” leverages NuxtJS for seamless navigation and performance. GSAP animations provide smooth transitions between sections, enhancing the storytelling aspect. This dynamic approach allows users to explore the details of each whiskey variety, from tasting notes to historical background, in an engaging and interactive manner.
Results: The innovative use of GSAP animations successfully differentiated “Circle of Taste” from traditional product showcases, reinforcing Jameson’s premium brand image and engaging a tech-savvy audience. The application received positive feedback for its immersive experience and artistic presentation, effectively supporting Jameson’s marketing and branding efforts.
Here you can find a link to the application: https://circleoftaste.jamesonwhiskey.com/